Consumer Guided Health Insurance Plans

Our Consumer Guided health insurance plans bring the power of the consumer marketplace back to health care. These plans allow our customers to have more control over their own spending decisions so they can choose better value in their health care with the potential to avoid significant out-of-pocket costs.

We are an industry leader in letting customers with Consumer Guided plans actually see and compare relative cost and quality information for different providers and hospitals providing the same services in each zip code. Our innovative software, easy-to-use web site and unprecedented customer service support make controlling costs a reality. For the first time, members can make decisions that can impact the total cost of their care.

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